Agentic AI for Performance Marketing
I architect autonomous decision systems that ingest noisy ad data, diagnose what's working, and ship spend decisions across Google, Meta, TikTok, Snapchat & Bigo — at the scale of $35M+ across 30+ countries.
Performance marketer who treats every campaign as a control system. For seven years I've accelerated growth across mobile, fintech, MVAS & DCB — and for the last two I've been replacing dashboards with autonomous agents that read the data, decide the move, and learn from the outcome. Less reporting, more compounding.
Five-stage agentic loop that turns raw ad-platform exhaust into bounded, reversible, learning decisions.
Pull cost, conversion, creative, geo & carrier signals from every ad API into one normalized graph.
LLM agents read the graph in plain English: what slipped, why, where the leak is, what's compounding.
Key-Action model picks bid, budget, creative & geo moves with confidence intervals attached.
Operator reviews proposed moves with full reasoning trace. One tap pushes changes live.
Outcomes feed back into the decision graph. Wins compound. Losses become guardrails.
Each project is a real production system or program — currently running or recently completed.
Cross-campaign-type optimization layer over Google Ads. Search, PMax, Demand Gen & Video share one budget brain handled by agents.
AI-powered Flutter app. Adaptive curriculum picks the next lesson per learner; LLM tutor handles explanations & assessments offline-first.
Each row is a channel. Each column is a layer of the stack. Color = automation depth.
Leading the performance org & the AI-automation roadmap. Productizing the agentic stack across MVAS, mobile & SaaS verticals.
Built the team & the framework. Shipped the first agentic media-buying copilot — internal-first, then to operators.
Owned multi-million-dollar budgets across 30+ markets. Set up the data pipeline that the agents now run on.
Hands-on media buying across Google & Meta. Earned the keys to the larger budgets the hard way.
Client-side digital strategy. Translated business goals into channel plans & weekly performance narratives.
The years that built the muscle. Direct sales, B2B marketing, learning the customer one conversation at a time.
I take on a small number of advisory engagements & leadership conversations each quarter. Tell me about the system you want to build — I'll tell you where the leverage is.
Schedule 15-min call